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Unity introduces Game Growth program

Unity’s new initiative for the smaller indie teams.

Unity has launched a great initiative for the smaller indie game studios who are struggling to find the right audience and competing among the fierce competition today. Unity has launched the Game Growth program for the free-to-play indie games on mobile. The company aims to partner with select indie developers, granting them access to a dedicated team of game operations experts and its tools which would help the smaller teams to grow.


Unity would help the Indie team by designing and running strategic user acquisition campaigns, analyze the game economy and work with you to implement the optimizations, Optimize ad placements and IAPs, and work with the team to implement tools and tactics to increase player engagement.


For the team gaining access to the Game Growth program, Unity would help them effectively scale up their games while the team can remain 100% independent. Unity and the developer team would share the revenue 50/50. All this while Unity covers the new players' acquisition costs and game optimization costs. The Indie Game Development team also retains the rights and ownership of their game and after the end of the partnership, they can move forward without any permanent revenue sharing commitments.


According to Unity, the terms are as follows.

  • An indie developer has a mobile game that makes $3,000/month. They apply to the Game Growth program. Unity spends $100,000/month to acquire new users to the game, retains those users with dedicated live operations support, and grows the game to $130,000/month in revenue.*

  • Unity would first recoup their $100,000 in monthly user acquisition costs, leaving $30,000 in monthly revenue. So the developer and Unity would share that $30,000 equally, giving $15,000 to the developer and $15,000 to Unity.*


*This model would continue throughout the partnership. We’re using this fictitious example to illustrate the revenue sharing model only. The exact investment/revenue amounts will not always be consistent month over month


For further details check out Unity’s official Blog.


For applying to the Game Growth program head over to the Game Growth section on the Unity Dashboard.

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