E3 now CANCELLED, forever??
The fan-favorite Electronic Entertainment Expo a.k.a. E3 has now been CANCELLED!! Here are the full details.
After a year of announcing E3’s return in 2023, it has now been notified that E3 2023 as well has been Cancelled. The organization behind E3, Entertainment Software Association, announced the cancellation to its members via an email today.
Mentioned in the email were details and reasons behind the cancellation of E3. It was stated that “while E3 "remains a beloved event and brand" the 2023 version “simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry."
Although, there was a mention of the cancellation of 2023 E3 no further details have been provided regarding the future iterations of E3 or any plans regarding it.
Upon being asked about what went wrong with this year’s E3 ESA president and CEO Stanley Pierre-Louis replied to GamesIndustry.biz “First, several companies have reported that the timeline for game development has been altered since the start of the COVID pandemic. Second, economic headwinds have caused several companies to reassess how they invest in large marketing events. And third, companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities.” He has also remained tight-lipped about the future iterations of E3.
Now only time can tell if E3 will make its return in 2024, but for now, it seems all we can do is wait for one of our favorite Entertainment Expos to make its valiant return.
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